"Si" by Giorgio Armani


“For me fragrance is about memory, even more than imagery.  It’s a really subtle but important way in which women can express themselves.”

– Cate Blanchett

I agree with Cate, not only because I’m a big fan but because my earliest childhood memories are scents.  I remember crying for my mother every time she would leave for work and the only way to calm me down was to bring me to her room where her scent lingered on.  As I sit here and try to remember her perfume, the name escapes me now.  But if I smelled it again, I would instantly recognise it.

The memory is crisp.  I remember how the early morning light surrounded the room as I inhaled my mother in the air which had an instant effect in my little mind, easing my fears and separation anxiety.  Her scent made me feel better and I knew that everything was going to be al right.

Perhaps it was also a memory like this one which also inspired Mr. Armani to make his fragrances, especially when it has been written that he often drew inspiration from his own mother.  I’ve read that her courage, calmness and elegance was his modern ideal of femininity.  So it is no wonder then that with his new collection of “Si” fragrances, celebrates the memory of his mother and also in praise of all women:

“Si is my tribute to modern femininity, an irresistible combination of grace, strength and independent spirit”

– Giorgio Armani

Say “si” to elegance

Say “si” to risk

Say “si” to playfullness

Say “si’ to be remembered


 I’m saying a resounding YES to all of that!  And I invite all women to do the same.

The “Si” Collection has three Different Scents you can choose from:

“Si” Eau de Parfum

Positivity and pleasure comes from Cassis Nectar, a product of special extraction to deliver the delicious intensity of dark, jammy fruit and Vanilla, a nostalgic flavour of comfort and confidence.  Femininity appears via fresh-cut freesia and rich rose de mai.  It is completed by an addictive, melting base of patchouli, creamy amber wood and luminous orcanox (a not to the eminent ambergris).

“Si” Eau de Parfum Intense

The original “Si” retains some of the radiant soft fruit but develops quickly into a deep, heady – almost reissue – syrup of crushed blackcurrant, fir balms and hypnotising golden benzoin.

“Si” Eau de Toilette

A playful, free-spirited, risk-taking voice.  Crisp pear, sharp, blackcurrant, mandarin and bergamot, combined with the signature woody and vanilla “Si” base.


I’ve been using Chanel’s Chance eau de toilette for sometime now, but at the moment I’ve just sprayed on “Si’s” own eau de toilette and loving it.  I have a feeling I’ll be wearing this scent for a very, very, very long type.  As I type this I am feeling like a woman-of-the-world, capable of saying “Si” to anything that is hurled at me with confidence and grace.  Even if in reality I mostly say “No” to my five-year-old’s incessant demands of “Can I play with the iPad?  No, not during the weekdays.  Can I have more crisps?  No.  Can I stay up late?  No.”  In spite all that, because of “Si” I’m feeling elegant and beautiful even though as I type this I’m wearing an old pair of leggings and an ancient maternity tunic (because its comfortable!).  In my mind I’m as glamorous as Cate Blanchett.


DISCLAIMER:  I’ve been sent this lovely beautifully packaged parcel containing the three scents via Klout (Thank you!)  I WAS NOT asked to blog about it, but since I’m a happy bunny and feeling really grateful for this, I decided to write about it anyway.  Why?  Because I’m nice that’s why 😉

What about you?

What’s your favourite scent?

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